Social Media Strategy for Small Business

Start date: 01 June 2023

Duration: 9.30am-12.00pm

Location: Zoom Online

Certificate: Certificate of Completion

Cost: Members: €40 Non Members: €65

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Programme overview

In this session business owners will get a thorough understanding of how to leverage social media for brand awareness, lead generation and sales. From Facebook and Instagram, to Twitter, LinkedIn and TikTok, Joanne Sweeney from Digital Training Institute will help you map out your own social media strategy. The session is informative and interactive so participants are invited to ask questions and share details about their products and services and Joanne will provide practical advice. All participants will also be provided with a social medi plan template to put their learning into action.

"A great hands on workshop that gives real up to date insight, tips and tricks to creating a successful social media strategy"

"Joanne Sweeney was a fantastic tutor. I thoroughly enjoyed the training. It was great being encouraged make an Instagram reel live on the training to build our confidence in video based social media posts".

"Joanne was very knowledgeable and realistic about what is possible as a one-person Marketing Department. She offered great tips and advice about where to start and quick content creation ideas if you’re juggling a lot of tasks and struggling to commit the adequate time"

Training Cancellation Policy: Registrants who cancel over 14 days in advance of scheduled training date shall incur no cancellation fee. Registrants who cancel within 14 days of scheduled training date shall incur a cancellation fee equal to 50% of the cost. Registrants who cancel within 24 hours or fail to attend training will be charged 100% of the full fee.

Learning outcomes

  • Gain an understanding of leveraging social media with a plan template.
  • Brand awareness, lead generation and sales.

Who is the course for

  • Business Owners
  • Employees responsible for marketing/social media



Trainer Profile

Joanne Sweeney

Digital Training Institute

Social Media Strategy for Small Business

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