Start date: 12 January 2021
Duration: In 3 x parts October 12th, 19th & 26th 10.00am-12.00pm each day
Location: Zoom Online
Cost: €65
Book Now: Click Here
Programme overview
Running Facebook Ads for small businesses is an amazing and affordable way to get into the newsfeed of thousands of potential customers. You can lazer-target people based on their location, age, gender, marital status and interests i.e. if they are interested in the product or service you offer. This course will equip you with the knowledge and skills to transform your business marketing using social media.
Requirements: You must have a personal profile account on Facebook and a Facebook Business Page. It would be a bonus if you already have Business Manager set up but not essential as the trainer will be walking you through the set up process.
Training Cancellation Policy: Registrants who cancel over 14 days in advance of scheduled training date shall incur no cancellation fee. Registrants who cancel within 14 days of scheduled training date shall incur a cancellation fee equal to 50% of the cost. Registrants who cancel within 24 hours or fail to attend training will be charged 100% of the full fee.
Learning outcomes
- Step-by-step instructions on how to build your fan base, generate leads and make more sales with paid Facebook ads
- Grow fans, engagement and customers using Facebook
- Get a meaningful understanding of what Facebook is and understand the purpose of your page
- Master the art of Facebook Advertising and create Facebook ad campaigns
- Get a detailed walk through of the Facebook Ads Manager
- Understand Facebook Pixels and Re-targeting
- How to follow your competitors ‘secretly’
- Improve your business’s brand identity and grow your audience
Who is the course for
- Business owners
- Managers
- Marketing employees
- Employees responsible for Social Media
Requirements: You must have a personal profile account on Facebook and a Facebook Business Page. It would be a bonus if you already have Business Manager set up but not essential as the trainer will be walking you through the set up process.
Modules
- Module 1: It’s all about Pages – how Facebook works, making your brand stand out, best practice for profile & cover pictures, set up Facebook tabs, Facebook insights, research and following competitors
- Module 2: It’s all about the Business Manager & Pixel – Using Facebook Business Manager, setting up a pixel, research your audience using Facebook insights, Facebook ads basics, creating lookalike audiences
- Module 3: It’s all about Reading the Data – extracting data about your customers & website/other visitors, gain valuable insights about audiences, analyze key demographic data and take your marketing to the next level
Trainer Profile
Laura Gallagher www.beonline.ie
Facebook Ads Training
