Direct Marketing & Cookies – The Impact of GDPR and ePrivacy Regulations

Start date: 21 October 2020

Duration: 10.00am-1.00pm

Location: Zoom Online

Cost: €40

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Programme overview

Confused about what you can and cannot do when direct marketing for your business? Not sure if the cookies on your website or app meet the requirements?

Training Cancellation Policy: Registrants who cancel over 14 days in advance of scheduled training date shall incur no cancellation fee. Registrants who cancel within 14 days of scheduled training date shall incur a cancellation fee equal to 50% of the cost. Registrants who cancel within 24 hours or fail to attend training will be charged 100% of the full fee.

Learning outcomes

  • Can you send that email?
  • Is it okay to send a SMS message?
  • Can I run this email marketing campaign?
  • Do I need consent?
  • Can I have all cookies set “ON” by default?
  • Do I need a cookie policy as well as a privacy notice?

This workshop will look at your data protection and ePrivacy Regulation obligations when undertaking direct marketing in Ireland and using cookies on your devices.

Who is the course for

Business Owners, Managers, Marketing professionals – anyone responsible for digital marketing in a business

Modules

Zoom online 3 hour session

Trainer Profile

Michelle McLoughlin is the lead trainer with Train With Us Limited delivering workshops and lectures primarily for people in business with a particular emphasis on the SME sector. She is a qualified solicitor, tax consultant and trade mark agent. Michelle provides training in the areas of business compliance (including selling online, data protection, direct marketing, employment law and protection of intellectual property rights), law and taxation.

Direct Marketing & Cookies – The Impact of GDPR and ePrivacy Regulations

Book Now